We all like attracting attention and each of us does it in a different way…by looks,
achievements, property, etc…We mark ourselves so other could read us.

During preparation for a public social event we spend time and thought about what people
will read from us, what we want to transmit, I am Cool, I am Shy, I am sophisticated, I am
Successful and so on.

This ritual is similar in ways to what happens in nature while approaching\during mating, the
common goal is to be seen as good as possible.

Draw attention, Be the strong!

The combination I made between this beautifying phenomenon and a hair dryer is expressed
by the changing shape of the object, reaction of the object to the user and the nature of the

This concept hair dryer changes shape when turned on, it increases its volume and shows
color as a reaction to the use and the user.